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Pawfect Match
｜ UX AWARDS NEW TALENT WINNER ｜
BACKGROUND
Pet adoption is an emotionally driven yet high-stakes decision-making process
While many online platforms connect adopters with animals, they often lack intelligent tools to guide suitable matches. Adopters are left to rely on fragmented information, while shelters face inefficiencies in managing applications and assessing adopter suitability.
Need to create a intelligent experience to build trust and leads to long-term ownership
With growing interest in responsible, long-term pet ownership, there is a clear need for solutions that support smarter, more confident adoption decisions — for both people and animals.
USER-CENTRIC RESEARCH
DEFINING USERS
Adopter
Inefficiency Pets Exploration
Adopters seek rich, detailed information to make informed decisions, but most platforms provide only simple descriptions and low-quality visuals, making it hard to truly understand each pet.
Shelter
Pet-Adopter Mismatch
Current platforms make it difficult for users to anticipate a pet’s behaviour and personality based on limited profiles and surface-level first impressions. This often leads to misaligned expectations and unsuccessful adoptions.
DESIGN and PROTOTYPE
Adopter
🐾 Create Account
By completing a guided, step-by-step sign-up with lifestyle details, adopters receive smarter recommendations while staying confident and engaged in the process.
🐾 AI-Powered Pet Profiles
AI analyses both pet and adopter data to explain why the match works—helping adopters look beyond appearance, build emotional connection, and make confident, well-informed decisions.
Shelter
🐾 AI Personality Insights
Shelters can upload pet photos or videos, and our AI generates personality traits and behaviour tags.
This saves time and adds depth to profiles, making each pet easier to understand and more likely to be matched.
🐾 Application Overview
Shelters can see all incoming applications with match scores and key adopter info within few steps. This streamlines evaluation, supports better decisions, and ensures every animal is placed with the right person.
APP VISUAL AD IMAGE
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