top of page

YICHING
CHEN

UX designer and Researcher

‍Exploring human behavior to design better experiences.

IMG_0367_edited_edited.jpg

ABOUT ME

Crafting Digital Experiences Through UI/UX Design

I’m a UX/UI Designer based in London, with over 4+ years of experience across web design, visual design, and digital content.
This background allows me to look beyond individual screens and focus on the overall experience users have at every touchpoint.

I like to start with the question, “Why do users behave this way?” and use research and design to turn complex flows into experiences that feel clear, smooth, and enjoyable.
To me, design is an ongoing conversation, and I’m passionate about finding the right balance between user needs, product goals, and business impact.

 

See my work below

Tools

image.png
image.png
image.png
image.png
image.png
premiere.png
image.png
image.png
image.png
Microsoft_PowerPoint.png
image.png
image.png
image.png
image.png

Figma

Indesign

Photoshop

Illustrator

After Effect

Premeire

Canva

Excel

Word

Powerpoint

Discord

Wordpress

Webflow

Wix

Skills

Creating seamless UX / UI

DESIGN

Illustrator

Photoshop

Indesign

Typography

Brand systems

Figma

E-commerce visuals

RESEARCH

User interviews

Surveys

Persona development

Usability testing

Journey mapping

METHODS

Wireframing

Prototyping

Information architecture

Design systems

Accessibility

A/B testing

TECHNICAL

HTML

CSS

Javascript basics

Responsive design

bottom of page