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YICHING
CHEN

UX designer and Researcher

‍Exploring human behavior to design better experiences.

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ABOUT ME

Crafting Digital Experiences Through UI/UX Design

I’m a UX/UI Designer based in London, with over 6 years of experience across web design, visual design, and digital content.
This background allows me to look beyond individual screens and focus on the overall experience users have at every touchpoint.

I like to start with the question, “Why do users behave this way?” and use research and design to turn complex flows into experiences that feel clear, smooth, and enjoyable.
To me, design is an ongoing conversation, and I’m passionate about finding the right balance between user needs, product goals, and business impact.

Tools

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WHAT I DO

My Services

UI/UX Design

Creating intuitive digital experiences with user-centered design principles. From wireframes to high-fidelity prototypes.

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Visual Design

Building visual identities that stand out. Brand design, marketing materials, and creative direction.

Video Editing

Transforming raw footage into compelling narratives. Motion graphics, color grading, and post-production.

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